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What We Do…

CausePlay is

a Toronto based agency whose DNA it is to collaborate with ambitious Non For Profit partners to unleash their potential and to achieve their financial goals.

Our Vision Is…

to deliver transformational fundraising solutions to organizations that are both bold and optimistic while making it easy for everyday people to make a difference.


Peer to Peer
Fundraising Experts

• Personal touch fundraising solutions
• Proprietary donor stewarding programs: 365 degrees 365 days of the year
• Incentive based funding
• Unique stewarding programs for high performers
• Convert interest into activation
• Participant support
• Fundraising coaching
• Team activation

Event Creation + Participant
Experience Curators

• Website development and build
• Participant experience journey design
• Provide all elements of event production
• Sponsor recruitment and activation
• Opening and closing ceremonies production
• A/V and staging
• Virtual and digital experience
• Creative and production execution

Marketing + Media

• Media strategy and Planning
• Virtual/social/traditional
• Media sponsorships
• Participant recruitment expertise
• Fundraiser/donor lead generation
• Digital media activation
• Facebook/social advertising
• Google grand application
• Search engine marketing
• Analytics and reporting

Our Team…

Simon Williams

Simon has created and executed some of Canada’s largest fundraising properties. Working with organizations such as SickKids, Camp Ooch, Alberta Children’s Hospital and many others. Simon brings a wealth of knowledge in the P2P and event production space. Simon has created: Hero Ride, Great Canadian RUN, The Everest Challenge and Bubble Hockey Night for SickKids among many others.

Geoff Seigel

Executed numerous recruitment and donor campaigns on behalf of many Canada’s largest Foundations.

Jesper Wahlberg

Has lead the development and execution of 100`s of activation programs on behalf of over 100 tier 1 clients. Jesper has most recently created R2//NYC, a fundraising ride benefiting Camp Ooch.

Michelle Diomede

Strong analytical background with extensive experience in creating and managing custom data software.

Scott Kinnear

Manages all the creative aspects of the project, from ideation through to production of all materials infield.

Recent Projects


544 King St W, Toronto, ON. M5V 1M3

Tel: 416-566-0990

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